100 days to go: Warner Bros. Discovery unveils Paris 2024 studio and glimpse of production plans

Warner Bros. Discovery (WBD) has provided its first glimpse of the studio it will use to deliver its most immersive Olympic Games yet.

To celebrate the 100 Days to Go landmark until Olympic Summer Games Paris 2024, Warner Bros. Discovery has also unveiled new content to be aired in the run-up to Paris 2024, details of how it will use the breadth of its portfolio to reach new and younger audiences, and teasers of some of its production plans with Games-time on the horizon.

Viewers watching on Eurosport, Max or discovery+ across Europe will have a front row seat to the sights and sounds of Paris, with the main studios located at the prestigious Hotel Raphael – aka WBD House – overlooking the iconic Eiffel Tower and stand-up positions with the Arc de Triomphe in the background. WBD House will be home to the best-in-class programming and analysis and is set to welcome some of the highest profile competing athletes and dignitaries to its studios throughout the Games.

In total, WBD House will have four studios, used by production teams from the UK, Sweden, France, Poland, Italy and Germany as well as three stand-up positions, one of which will be utilised by WBD’s premium global news network CNN, and live broadcasts for Spain, Finland and Denmark. The technology used will connect its hubs across Europe and the United States with content being managed and curated across the global WBD network.

Warner Bros. Discovery’s streaming platforms – Max and discovery+ – will be the only place to watch every moment of the Olympics in Europe – all 3,800 hours of live action – this summer. In addition, Eurosport’s channels will provide wall-to-wall live coverage for sports fans across the 19 days of competition.

Guaranteeing an ‘always-on’ approach for sports fans wanting to watch the latest highlights from Paris regardless of the time of day, WBD Sports Europe will use the breadth and knowledge base of the company’s network to utilise the resources of its WBD counterparts in Atlanta, Georgia, producing hundreds of hours of content throughout the Games that will be enjoyed by viewers and users of Eurosport’s social media platforms across Europe.

Launching on 17 April, a new microsite dedicated to Paris 2024 will go live on Eurosport.com, offering users the complete and localised Olympic experience across Europe in 12 languages. From features to the latest qualifying events and interviews with national heroes to video highlights, the site will be the go-to digital destination for fans of the Olympic Games.

Scott Young, group SVP content, production and business operations at Warner Bros. Discovery Sports Europe, said: “Today marks the momentous milestone of 100 Days to Go until the Olympics return to Europe and the final countdown to Paris 2024 begins, as well as the launch of our Summer of Sport. This year, we will have even more live hours of action from the greatest variety of events, more original content and non-live programming to keep fans engaged, and the greatest storytelling engine anywhere to continue serving sports fans with round-the-clock action, news and entertainment as sporting history is set to be made this summer.

“We will be at the world’s greatest sporting stages including live from Wembley for the Champions League final as host broadcaster, courtside at Roland-Garros and the US Open where we will cover every point from every court, on the road for every stage of the Tour de France and Tour de France Femmes, and at all 38 competition venues across Paris and France covering every moment of the Summer Olympic Games. Our coverage will be truly immersive and our storytelling will be captivating.”

The Road to Paris will see WBD harness the breadth of its network and much-loved brands, taking the Games to brand new and younger audiences. Last month, it was announced that WBD was collaborating with the International Olympic Committee (IOC) for a consumer products program to be released internationally featuring the Looney Tunes characters. Starting in April and in the lead-up to Games-time, Eurosport will broadcast a series of episodes of Sports Made Simple, presented by Bugs Bunny, who will help explain some of the finer details the 4 x 100m relay, tennis, breaking, volleyball and gymnastics in Bugs’ own inimitable style.

Eurosport will mark the 100 Days to Go milestone on Wednesday, 17 April with a series of live links on-the-ground from Paris. As part of its mission to unlock the power of sport, an evening of Olympic-themed programming will be available to watch on [Max, discovery+, Eurosport App) and Eurosport.

The Power of the Olympics will go to air weekly from 17 April until Games-time and will include interviews with some of the biggest names going for gold in Paris this summer, the latest action from across the globe, while also featuring some of the deeper human stories relating to the Games.

The 100 Days to Go milestone kicks off a momentous Summer of Sport on WBD’s linear and streaming platforms across all of Europe that includes Roland-Garros, US Open, every Grand Tour – Giro d’Italia, Tour de France and La Vuelta a España, the WHOOP UCI Mountain Bike World Series, Speedway GP in addition to the Tour de France Femmes and 24 Hours of Le Mans. In the UK and Ireland, TNT Sports will broadcast every UEFA club competition final as well as key fixtures from the climax of the Premier League football and Premiership Rugby season and every Moto GP race throughout the summer.

Since delivering its first Olympic Games in 2018, WBD has continued to engage record audiences across Europe across all platforms – a glowing endorsement of its innovative year-long approach to storytelling in the lead-up to each Summer and Winter Olympics.

Most recently, WBD reported an unprecedented one billion minutes streamed across discovery+ and the Eurosport App during Olympic Winter Games Beijing 2022 with new digital subscribers exceeding that of its previous Winter Games by 50%. For Olympic Games Tokyo 2020, more than 372m people in Europe watched through WBD’s channel and platforms together with its 45 sublicense partners as part of its strategy to scale coverage of the Olympics to the widest possible audience.

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