Former Formula E exec Fiona Wood joins Little Dot Sport as strategy director

Digital content agency and media network Little Dot Studios has appointed Fiona Wood as the strategy director for its sports division Little Dot Sport.

In what is a newly created role, Wood’s remit will include driving the development of multi-platform digital strategies for clients, understanding their business objectives and how digital is enabling these to be achieved.

She will also oversee an internal team of digital experts who are responsible for building data, content and insights workstreams to complement these business objectives and will continue to evolve Little Dot Sport’s product offering and commercial potential.

Reporting to Robbie Spargo, director of Little Dot Sport, Wood was most recently digital director at Formula E following five years at the England & Wales Cricket Board (ECB), where she was head of digital and a digital product manager, and a further five years at the Lawn Tennis Association (LTA) in various digital roles.

Discussing the appointment, Spargo said: “Fiona’s background, high-level strategic thinking skills and passion for the industry in which we operate, as well as her experience working at a few of our current clients, made her the perfect candidate for this role. As we are going through a huge transformational growth change, I’m sure Fiona will prove invaluable in helping us evolve our approach and ensure that we continue to push the boundaries and deliver the high standard of results that our clients have come to expect from us.”

Wood herself added: “Throughout my career I have been fortunate enough to work across some amazing moments in sport, utilising digital in ways which creates audience growth and increases engagement, and I am excited to begin my journey with Little Dot Sport as they continue to grow and transform.”

Little Dot Studios has offices in London, Munich and Berlin as well as Sydney, Melbourne, LA and Singapore. Clients include The FA, Formula E, the ECB, Chelsea FC, the ICC, the ITF and Eurosport.

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