Match TV adopts Avid’s MediaCentral and Studio Suite for sports graphics

Avid has announced that Match TV, the Russian public sports broadcaster, is relying on the Avid MediaCentral Platform and the Avid Studio Suite for the creation of graphics packages for national and global sporting events. Match TV also recently added Avid Invictus to its extensive Avid graphics toolset in order to enhance its live sporting events.

Avid Invictus uses sensor- and image-based tracking technologies to overlay any type of graphic object – including textures, clips, and video insertions – to any precise location in any live sports event. Graphic overlays can include commentary, advertisements, sponsorship messages and more. Match TV uses 3Designer authoring software and the 3DPlay graphics solution to deliver captivating 2D and 3D real-time brand graphics and on-screen content.

Match is the Russian all-country TV sub-holding channel specialising in sports and healthy lifestyle. In addition to Match TV, the composition of the sub-holding channels also includes 11 thematic channels under the name Gazprom Media Match. These channels already had several augmented reality and graphics systems from the Avid Studio Suite including 3DPlay and 3Designer, powered by the HDVG video rendering platform. Gazprom Media Match airs several types of programming, including major sports events; news; analytical and entertainment programmes; reality and talk shows; documentary series; a show about healthy lifestyles; and feature films and TV series about sports. Sub-holding channels offer exclusive content for different audiences and ages.

“We broadcast coverage of many different sports and need to cover them all in a slick and relevant way to stand out from the competition,” said Dmitriy Granov, СЕО of Match TV. “With ever-increasing competition for viewers, broadcasters must present highly engaging content to win and retain an audience.”

“The seamless integration between market leading Avid solutions within the Avid MediaCentral Platform enables sports broadcasters like Match TV to offer sophisticated and appealing programming across a wide range of sports,” said Ofir Benovici, senior director, Broadcast Products at Avid.

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