Movistar+ and Vizrt partner to deliver a better experience for sports fans
Movistar+, Spain’s leading sports platform, has chosen Vizrt to enhance its sports content creation and better engage audiences with captivating visuals.
As the go-to platform for comprehensive sports coverage in Spain, Movistar+ commands an impressive 20% share of the country’s total content broadcast. It has transformed its studio with compelling visual graphics, moving away from traditional television broadcasts to appeal to the younger generation’s viewing habits.
“We want to have a lot of simultaneous information on the screen, to keep our viewers engaged without losing their attention for a second,” remarked Julio Morales, #Vamos content director, Movistar+.
Harnessing Vizrt’s control and graphics tools, Movistar+ combines multiple layers of storytelling, delivering visually compelling shows that encompass various sports genres, from football to car racing. To enhance production efficiency, Movistar+ utilises Viz Multiplay, a solution for controlling and playing out content on screen and video walls. Viz Multiplay helps Movistar+ to optimise efficiency, producing multiple shows using a single studio.
“Since we implemented Viz Multiplay, everything has become much simpler. It has an extremely simple and highly illustrative interface, yet it provides you with a complete view of what the set is like… and on an operational level it makes it very easy for us, to control everything,” said Javier Coulouscou, graphics operator, Movistar+.
“At Vizrt, efficiency is at the core of our control applications, and Movistar+ serves as a great example of how sports platforms can benefit from the power of Viz Multiplay. By enabling a single operator to control all screens and video walls within one studio, Movistar+ has transformed its physical space into a dynamic studio for diverse sports coverage while maintaining its recognisable brand identity,” said Ionut ‘Johnny’ Pogacean, senior product manager, Vizrt.
Movistar+’s production setup seamlessly integrates Vizrt tools into its sports workflows. This promotes consistent production and paves the way for innovative engagement methods, particularly targeted at the mobile-savvy younger generation.
Taking its video wall-driven storytelling to new heights, Movistar+ merges its physical and virtual worlds, incorporating augmented reality elements into its narratives. No matter what generation of fans, or how they choose to tune in, Movistar+’s workflow delivers captivating and visually immersive experiences.
“The incorporation of various Vizrt tools, allows us to optimise our graphics resources in a very simple way, without losing the essence of the Movistar brand,” concluded José Luis Peiró, engineering project manager, Movistar+.