Plazamedia’s brix|work.studio utilised for Wings for Life World Run production
Plazamedia has supported the Wings for Life World Run, which was held in parallel around the globe on 5 May, with extensive production services on behalf of Red Bull Media House. A total of 206,728 runners worldwide took part in the 10th anniversary of the run – either in the seven Flagship Runs in Vienna, Munich, Zug (Switzerland), the Slovenian capital Ljubljana, Zadar (Croatia), Poznan (Poland) and Kakheti (Georgia) or individually with the Wings for Life World Run app.
Red Bull Media House’s assignment for the Wings for Life World Run primarily involved the production of the studio feed.
The accompanying five-hour studio show took place in Plazamedia’s new XR LED studio brix|work.studio at the Agrob Medienpark in Ismaning, which opened in February. The studio feed made partial use of images from the world feed. The world feed was composed of the seven Flagship Runs, 21 individual camera signals from app run events, 15 with LiveU Smart App from various individual app runners, as well as content from numerous users.
The main focus was on mapping the global reach of the event. All over the world, thousands of people were running at the same time for a good cause – spinal cord research – whether during the day or at night. Visually, this focus of the production was supported with the help of extended reality (XR) and augmented reality (AR) elements to depict the entire range – from the Flagship Runs to the many other runners who individually started in all parts of the world with the Wings for Life World Run app.
With the help of AR windows, all live callers were virtually brought into the studio to report on their run. In addition, an XR stage was created that represented the earth with a view from space as the starting point of the studio broadcast – in order to immerse the viewer in one of the 20 different XR worlds and to highlight the respective location where the live callers were currently running. For example, if a live caller was shown running in the AR window in Barcelona, the XR studio or LED wall were immersed in the virtual world of Barcelona. In addition to the locations, the current weather and time of day were also displayed on site – and if a live caller running at night was switched on in the AR window, the XR world also changed from day to night atmosphere.
In addition to providing the studio infrastructure – with the brix|work.studio and other facilities, including control room, three cameras (two cameras on pump tripods and one crane camera), graphics AR/XR and integration live caller – Plazamedia’s production services included signal contribution and distribution, on-site production management and the infrastructure for video integration of the world and studio feed. In total, more than 200 people were involved in the production in Ismaning.
Jens Friedrichs, chairman of the management board of Plazamedia, said: “Supporting the Wings for Life World Run with our production knowhow is a real matter of heart for us. For the first time we are on board and were able to do our part as a service provider to make the anniversary event a great success – all in the spirit of the great goal of a cure for paraplegia. We are very happy that our new XR LED studio was chosen as big stage for the production of this global event and we thank Red Bull Media House for their trust.”