Sponix Tech unveils Offside Camera Remote Virtual Advertising solution

The offside camera technology in action during Germany vs Colombia match on 20 June 2023

Sponix Tech has leveraged its SPboard virtual advertisement technology to accomplish what it considers to be a significant milestone in the history of football broadcasting. Utilising only the PGM feed as the system’s input, the company has successfully replaced billboards and 3D carpets not only on the main camera but also on the offside cameras at four recent international matches.

This accomplishment was achieved without any hardware on-site, physical billboards, or staff in the stadium. Furthermore, even without access to ISO camera feeds, Sponix Tech produced a new feed specifically tailored for Africa.

Offside cameras play a crucial role in football games, capturing key moments and angles that add depth to the viewing experience. Sponsors highly value visibility during these critical moments, recognising the immense commercial potential they hold. With SPboard, Sponix Tech provides sponsors and brands with unparalleled exposure and engagement opportunities. This historic milestone opens up new avenues for monetisation and partnerships within the sports broadcasting industry.

Watch the international feed and the Africa feed during the Brazil vs Guinea match below:

Sponix Tech successfully implemented its SPboard Offside Camera Virtual Advertising during four international matches held between 16 and 20 June 2023. In four days, SPboard executed virtual advertising campaigns across diverse continents, including: Iraq vs Colombia on 16 June; Brazil vs Guinea on 17 June; Germany vs Colombia on 20 June; and Bolivia vs Chile on 20 June.

Sponix Tech worked with technical and commercial partners to deliver this achievement and the company continues to work towards further transformations in how sports broadcasts are experienced.