uniqFEED becomes Bronze SVG Europe sponsor
uniqFEED, which develops virtual advertising solutions for live sports broadcast, is now a Bronze sponsor of SVG Europe. The company’s software-based virtual advertising solution overlays stadium advertising with virtual content, or inserts virtual content onto otherwise empty space, such as the field of play. The solution helps sports rights holders to maximise the commercial potential of sports sponsorship, and to offer an increased level of audience targeting to their sponsors.
“The team at uniqFEED highly values our long-term collaboration with SVG Europe,” said Katy Walsh, head of marketing and communications at uniqFEED. “Their events in particular provide a great opportunity for us to connect and network with industry friends and colleagues and to keep up with the latest trends in sports broadcast and production.
“2023 was a busy and exciting year for uniqFEED. We kicked off the year by bringing virtual advertising to winter sports for the very first time at the 93rd annual Lauberhorn Ski Races. Having officially launched our virtual advertising for football product to the market in April, we partnered with sporteo to bring virtual advertising to the ÖFB Cup, also for the first time, at the Grazer Derby – a historic clash between two of the top football teams in Graz. uniqFEED also deployed its virtual advertising solution at the Panathenaic Stadium for Davis Cup games between Greece and Slovakia, as well as at the ATP Mutua Madrid Open and the ATP Rolex Paris Masters events.”