Ateme enhances personalised advertising with latest Apple specification

Ateme has integrated the latest HLS Interstitials specification from Apple into its server-side ad insertion (SSAI) solution. This development of the Ateme NEA solution for targeted advertising enables content and service providers to increase revenue streams through wider reach and more effective ad targeting.

Implemented initially for a leading content and service provider in Europe, the solution is one of the first SSAI solutions in the market to include support for HLS Interstitials. This offers several benefits, including an enhanced audience experience thanks to seamless transitions from content to ads and back to content, despite differences in codec parameters and audio tracks; and more choice for the service provider, with the ability to enhance or restrict player control actions during ad breaks.

It also creates more flexibility in the ad-insertion process, with the ability to reverse or change inserted ads after initial decisions, and offers more resilience to ad-break conditioning and segment boundaries in the HLS manifest.

“Content and service providers are struggling to find new ways to increase their revenue,” said Ahmed Swidan, director of personalized TV at Ateme. “One way to achieve this is to reach more viewers, on more devices, with the best ad-insertion techniques. The latest HLS Interstitials specification from Apple enables a wider reach, while also introducing advanced functionality for ad-break replacement logic and making the system more resilient. We are thrilled to be among the first vendors to implement this standard, helping the media industry reach its full monetisation potential.”