MediaPower partners with Boulder Creek International

European media technology solutions veteran MediaPower and London-based production powerhouse Boulder Creek International have announced cooperation on content production and distribution in Italy.

With this partnership agreement, MediaPower will augment its OTT and WebTV offerings with Boulder Creek’s existing content catalog. Boulder Creek also lends its expertise in content strategy, production, and distribution, enabling MediaPower to produce exclusive content for Broadcast and Media customers, corporate organizations, and other local institutions, powered by MediaPower’s own MAM and content sharing platforms.

This landmark cooperation provides Italian customers not only with readily available content from Boulder Creek’s catalogue but also access to content production and distribution expertise, backed with MediaPower’s media technology infrastructure and workflow solutions.

“Boulder Creek has built an amazing and reputable track record in production and distribution,” said Marcello Dellepiane, MediaPower CEO. “This partnership will be a watershed in the TV industry where we get to present our customers with much more compelling content for their respective audiences.”

“We aim to share our expertise with customers worldwide to help them build the right strategy for their content,” said Matt Jeschelnik, managing director at Boulder Creek International. “Partnering with MediaPower is invaluable as it extends our global reach into the European market, starting with Italy.”