NAB 2023: Chyron to feature complete graphics solutions with Prime, Camio and NewsTicker
Chyron is set to showcase its news production solutions at the 2023 NAB Show, exhibiting the new Prime 4.7 production platform, as well as its broad integration with any major newsroom computer system via the Camio newsroom graphics management solution. Also on show will be Axis, an on-demand graphics order management, design and animation system, and NewsTicker, the company’s data management and integration system.
On-stand demos will feature use cases in news production workflows — one where Prime can handle data to enable smart, highly automated graphics playout, and another where Camio can enable the news rundown to automatically drive not only traditional graphical overlays but also video walls, presenter touchscreens and even virtual sets and augmented reality elements.
“While the debut of Prime 4.7 at the 2023 NAB Show will be a booth highlight, the overarching message here is total newsroom workflow efficiency coupled with stunning visual storytelling,” said Carol Bettencourt, vice president of marketing at Chyron. “Today, virtually every element in the news rundown can be driven by Camio, which also supports AWS infrastructure, giving users a simpler cloud-migration path — today or in the future — and access to dynamic usage and billing models.”
Show attendees will see the full power of the Chyron Prime live production platform on display. Featured demos will showcase how former users of Lyric, Chyron’s legacy graphics engine, are embracing Prime. Prime has been carefully developed to give those users the top-tier design tools they are used to, along with rapid manual playout and flexible, MOS-driven playout via Camio. Demos will also show the advanced data-handling capabilities of the Prime platform and how users can leverage its data-driven graphics to bring a more intelligent, dynamic element to news stories.
Chyron will demonstrate how the system’s integration with the Prime platform goes beyond traditional graphical overlays to include content generated by Prime video walls and Prime virtual set and augmented reality. This capability ensures that the CG output, such as a lower third, is co-ordinated with the graphics on the studio’s video wall or touchscreen for a cohesive look and feel as a news story unfolds or the focus shifts to sports, traffic, weather, or another topic. Camio can also drive visuals for areas of the set that use a green screen to place presenters in different environments — the meteorologist outside in a storm or sports reporters in front of a field.
Augmenting the essential workflow enabled by the Prime platform paired with Camio is Axis. This enables the order, management and creation of illustrative content including annotated maps, charts, stock quotes and composite images. Assets created in Axis are accessible to fulfill fields within graphics templates created in Prime and added to the news rundown by journalists via Camio’s newsroom computer system plug-in.
Rounding out Chyron’s news-based presentations is Prime Branding, which is a module of the Prime platform and leverages the same design tools as its CG graphics, along with NewsTicker, an industry favourite for elections, school closings, headlines, stock quotes, and any other type of data for tickers. This coupling emphasises Chyron’s commitment to bringing users more robust and efficient workflows with interoperable products.