NAB 2024: Experience the future of immersive storytelling with Pixotope

Pixotope will be showing how it provides turnkey virtual production solutions that enable broadcasters to create immersive experiences at NAB 2024.

“High-quality, immersive content isn’t just a nice-to-have; it’s a must-have for attracting and retaining viewers in a crowded media landscape,” said Pixotope chief revenue officer David Dowling. “Viewers today are not satisfied with being mere spectators; they want to be engaged by content that seamlessly blends cinematic-quality graphics and the physical world. For broadcasters, this presents a unique chance to deploy new revenue opportunities by turning traditional viewing experiences, like advertising, into unforgettable journeys that leave audiences craving more.”

New solutions on show in Las Vegas include MOS-based Newsroom System Integration. Pixotope now offers a journalist-driven, automated broadcast pipeline for all NRCS users. The solution comprises a fully featured MOS gateway, an HTML 5 journalist plug-in, and full control over the show’s playlist. Show attendees can see a demonstration of an end-to-end workflow with the OpenMedia newsroom system.

Pixotope will also be demonstrating 3D Living Photo, which enables users to transform 360º camera recordings of talent into photo-realistic 3D tracked AR assets that can be leveraged within any AR, XR, and virtual studio workflow.

Attendees can see Pixotope Graphics – VS/AR Edition in action. This tool enables the creation of spontaneous real-time virtual sets and live AR broadcasts to bring the high-end visual impact of feature films to broadcast operations of all sizes.

Finally, Pixotope Fly, a first-of-its-kind tracking solution that dramatically simplifies creating and tracking augmented reality elements with drones and cable cameras, will be demoed. The markerless technology eliminates the complex set up and creative constraints imposed by tracking markers, enabling productions and live events to engage audiences with dynamic real-time aerial graphics.

Elsewhere at the show, Pixotope partner Unilumin will host a live end-to-end Pixotope XR workflow demonstration.

Pixotope XR includes a range of tools to simplify setup and operation by reducing the technical complexities and associated resource costs of XR workflows and environments. Its purpose-built tools address common operator pain points while removing the need for proprietary hardware, effectively bringing users an off-the-shelf XR solution that’s optimised for the latest LED volume technology.

Pixotope will also be highlighting the fruits of its partnership with Stage Precision, a developer of tools and solutions that simplify virtual production workflows. Through the partnership, Pixotope has integrated SPNet, an open-source protocol that allows real-time object-based datastreams to connect in Stage Precision, into the platform.

“The integration of SPnet into the Pixotope software makes it easy and efficient for users to control multiple Pixotope instances with a few clicks. From simple systems to complex multi-machine workflows, Stage Precision can now be used as the connection hub for all shows,”  said Leon Herche, product specialist at Stage Precision.

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