Ericsson compression technology specified for India’s first commercial 4K video service
Ericsson has revealed that it has enabled Tata Sky, India’s leading DTH operator, to launch the first commercial 4K video service in the subcontinent. With the launch of the Tata Sky 4K service, customers subscribing to this service can watch video up to four times the resolution of the standard HD video currently available. Ericsson will provide compression technology for 4K distribution using high resolution 1080P50 format.
The compression technology HEVC (High Efficiency Video Codec) integrated by Ericsson enables Tata Sky to achieve cost-effective and crucial bandwidth efficiencies while deploying new video services to meet ever-increasing network and consumer demands.
Harit Nagpal, CEO, Tata Sky, says: “Tata Sky is committed towards delivering a world class TV viewing experience to its customers. As the discerning customers of today look towards the future of TV, we are pleased to extend our partnership with Ericsson to deliver next generation 4K ultra high definition technology to our customers in India.”
Chris Houghton, head of Ericsson’s region India, says: “Ericsson is delighted to partner with Tata Sky to roll out India’s first commercial 4K video service. Superior technology, proven industry leadership and service excellence from Ericsson enables Tata Sky to offer a differentiated and future proofed digital experience to its subscribers.”