ATP Media chooses uniqFEED to deliver virtual advertising at 2023 Madrid Open

Swiss ad tech company uniqFEED has once again been selected by ATP Media to deliver its virtual advertising solution at the 2023 Madrid Open ATP Masters 1000 event.

The Madrid Open is taking place at the Caja Magica Stadium in Madrid, Spain from 24 April to 7 May. uniqFEED will deploy its entirely software-based virtual advertising solution for 56 ATP and WTA matches throughout the event, creating an additional, non-domestic feed with virtual advertising content replacing the physical signage on part of the baseline wall of the Manolo Santana Court. uniqFEED partnered with ATP Media for the same event in 2022.

There is very specific regulation and legislation surrounding the appearance of betting brands within televisual broadcasts within Spain. For this reason, ATP Media has brought in uniqFEED to provide an alternative rest-of-world feed to be broadcast to all markets outside of Spain. This feed will include betting sponsor branding inserted as virtual content, enabling the Madrid Open to offer brand exposure to its sponsor while adhering to the broadcasting regulations in Spain.

uniqFEED’s technology uses computer vision techniques to deliver broadcast quality real-time results. It requires no additional hardware to be installed within the venue, or any interference with existing equipment in the broadcast workflow, providing a flexible, non-intrusive solution for ATP Media and its partners.

ATP Media COO Stuart Watts said: “We are delighted to be working with uniqFEED again in 2023. The deployment of uniqFEED’s virtual advertising solution at the 2022 Mutua Madrid Open was very successful and we trust in the expert team to deliver the same quality product and service this year.”

uniqFEED’s CCO Tom Huston said: “It’s great to be partnering with ATP Media again this year at the Mutua Madrid Open. We’re in the business of delivering increased commercial value to our clients and it is clear that ATP Media can see the benefits that virtual advertising brings to their business and to their sponsor partners. We look forward to continuing our work together in 2023.”