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SVG Europe Women @ Football Summit 2026: Photo gallery of the Developing female leaders in sports broadcasting workshopYou can now view a photo gallery of the SVG Europe Women 'Developing female leaders in sports broadcasting' workshop, which took place at the SVG Europe Football Summit 2026 at Everton’s Hill Dickinson Stadium in Liverpool on 26 February. Scroll...
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Proximity and authenticity: DFL kicks off the new football season with more broadcaster content access through ‘tent pole’ match conceptWith the opening match of the Bundesliga having taken place on 22 August, with Bayern Munich thrashing RB Leipzig 6-0, and the opening match of the Bundesliga 2 kicking off three weeks earlier, the Deutsche Fußball Liga (DFL) has its...
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Flexible budgets: Inside the DFL’s new customisable camera concepts for Bundesliga and Bundesliga 2 rights holdersThe Deutsche Fußball Liga (DFL) has just begun the first year in a new domestic rights cycle of four years for the Bundesliga and Bundesliga 2 leagues. As with every rights cycle the league enters, the camera plans were reviewed...
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Live from IBC2025: SVG Europe Women’s ‘Unstoppable: Championing women in live sports broadcasting’ event with Premier Padel, Sky Sport and NEPAt SVG Europe Women’s ‘Unstoppable: Championing women in live sports broadcasting’ event which took place on Saturday 13 September at IBC2025, Lise Heidal, president of event sponsor NEP Europe, spoke about the importance of leadership, embracing opportunities, and rewarding ability...
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IBC2025: SVG Europe Women announces speakers from Sky Deutschland and Premier Padel for Unstoppable: Championing women in live sports broadcastingAt the annual SVG Europe Women event at IBC in Amsterdam on Saturday 13 September, attendees will have a chance to hear about the growth of women’s sport from a broadcast and federation perspective, with speakers from Sky Deutschland and...
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Analysis roundup: RTL to acquire Sky DeutschlandSVG Europe rounds up the industry analysis and reaction to last week’s announcement that RTL Group has agreed to acquire Sky Deutschland for an initial €150m. RTL Group will fully acquire Sky’s businesses in Germany, Austria and Switzerland for €150...
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RTL Group to acquire Sky DeutschlandRTL Group has acquired Sky Deutschland (Germany, Austria, Switzerland), for €150m, creating a media business with some 11.5m subscribers. The deal - which is subject to regulatory approvals - combines Sky’s premium sports rights, including Bundesliga, DFB-Pokal, Premier League and...
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Telling the story: Extensive technical set-up delivers comprehensive Special Olympics coverageHeld in Turin from 8-15 March, the Special Olympics World Winter Games welcomed more than 1500 athletes from 100 countries participating in eight sports. The live broadcast coverage moved 2km across the city from the Inalpi Arena, where the Opening...
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Feet on the ground: Good data and good trains keep German broadcasting greenAt SVG Europe’s Football Summit 2025, held last month at the Etihad Stadium in Manchester, a special Production Workshop on Sustainable Football Production, sponsored by EMG / Gravity Media, brought together broadcasters and experts to discuss how to make football...
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Stepping Stones: Early experiences in live sports broadcast with Sky Deutschland intern Lena ReinhardLena Reinhard is an intern at Sky Deutschland working across all aspects of the production process for live sports broadcast. Studying at the University of Cologne, she is focused on pursuing a career in this genre when she graduates and...
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Changing times: Considering technology and evolving views on gender in sports broadcasting with head of venue management at HBS Birgit SchillerSports broadcasting is still a male dominated industry, but times are changing according to Birgit Schiller, head of venue management at HBS, who is also responsible for overseeing various events as a project director. Here we look at Schiller’s career...
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Team player: Picking sparring partners and mentors with Sky Deutschland’s director of inhouse operations Louisa von LentheTo women thinking of moving into sports broadcasting or pushing forwards in their careers, Louisa von Lenthe, director of inhouse operations at Sky Deutschland, says: “Just do it! Take one step at a time, watch and learn from others and...
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Sky Deutschland takes AI technology from WSC Sports to redefine the way sports fans engage with Bundesliga, EPL and Formula 1Sky Deutschland has signed a multi-year partnership with WSC Sports that will see the broadcaster deploy WSC Sports’ artificial intelligence (AI)-driven technology across a host of premium sports properties. The collaboration between WSC Sports and Sky Germany aims to redefine...
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Life goals: Sky Deutschland’s Stefanie Mirlach on transforming from a professional footballer to head of project management for sportFootball is much more than a hobby for Stefanie Mirlach, Sky Deutschland’s head of project management for sport. She is a former midfielder, playing for Bayern Munich and Turbine Potsdam in the Bundesliga, before retiring from the professional game in...
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