By John Halksworth, senior product manager, Adder Technology. In 2025, live sports broadcasting has undergone an accelerated transition. What was once rooted in traditional television networks has evolved into dynamic […] More
By Simon Brydon, head of sport – video network, Synamedia. “If we want things to stay as they are, things will have to change.” Giuseppe Tomasi di Lampedusa’s line from […] More
By Kedar Mohite, senior product marketing manager, Pixitmedia. 2026 will be one of the biggest years for sports, with major events such as the FIFA World Cup, Commonwealth Games, and […] More
Sunset+Vine is sliding into position to be the host broadcaster for the 2026 ISU European Figure Skating Championships on behalf of British Ice Skating (BIS). Taking place in Sheffield, UK […] More
An innovative partnership between TikTok and FIFA is set to bring millions of fans even closer to the action and excitement at the FIFA World Cup 2026. TikTok will become […] More
By Tim Banks, CRO, Grass Valley. For most of its history, sports broadcasting has been built on a simple, almost sacred idea: one event, one story. Millions of people tuned […] More
By Henry Goodman, Calrec, director of product management. When it comes to live sports, in 2025 it’s broadcast technology that’s levelling the playing field. A 2025 study from Performance Research […] More
By Miheer Walavalkar, CEO & co-founder, LiveLike. The entire industry spent 2025 talking about AI. But while everyone debated whether generative AI would replace commentary teams or automate highlight reels, […] More
The International Ski and Snowboard Federation (FIS) has extended its partnership with TikTok and outlined its new content strategy as it looks to boost engagement with younger fans and capitalise […] More
ES Broadcast has set out its strategy for the coming months, with a focus on unifying its expanding service portfolio under the broader ES Media Group vision, following the appointment […] More
